The Hungry Lamb: Traveling in the Late Ming Dynasty
1.4M+ copies sold

Working independently across game publishing, team building, and industry consulting.
Current work
Currently supporting ZeroCreation Game with publishing strategy and team building, helping the studio establish its internal publishing capability from the ground up.
1.4M+ copies sold
More than half of the games I have led have sold over 300,000 copies.
Publishing support & selected work →
Aava climbs through fear and uncertainty, searching the cliffs for an answer and finding brief calm in solitude. Her exhausted cry from the summit felt like a call straight to the heart—a reminder not to give up on what this world may still hold.
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Invited speaker
Shared practical experience in game publishing, marketing and user operations.

Guest lecturer
Taught game publishing strategy and market judgment to master’s students.

Brought games to GDC, PAX West, BitSummit, Busan Indie Connect Festival, G-Fusion and WePlay.
Places work has taken me, and the impressions, conversations, and moments that moved me.
China
A team photograph from work around G-Fusion in Beijing.
China
Industry gatherings and conversations around G-Fusion in Chengdu. The moments beyond the show floor are part of the work as well.
South Korea
Traveling to Busan for BICF, with moments shared among colleagues and the team.
Japan
At BitSummit in Kyoto, sharing a booth-side moment with colleagues and the team.
United States
At GDC in San Francisco for game showcases and conversations with peers.
China
An invited session at Shenzhen University, sharing experience from game publishing and the industry.
United States
In Seattle for PAX West and visits to Valve and Xbox headquarters, with work moments shared among peers.
China
A team photograph from work around G-Fusion in Beijing.

China
Industry gatherings and conversations around G-Fusion in Chengdu. The moments beyond the show floor are part of the work as well.



South Korea
Traveling to Busan for BICF, with moments shared among colleagues and the team.


Japan
At BitSummit in Kyoto, sharing a booth-side moment with colleagues and the team.

United States
At GDC in San Francisco for game showcases and conversations with peers.



China
An invited session at Shenzhen University, sharing experience from game publishing and the industry.

United States
In Seattle for PAX West and visits to Valve and Xbox headquarters, with work moments shared among peers.



